5 Principles to make a good LOGO

Logo design must be MEMORABLE

Your logo is the identity of your business and should be memorable and instantly recognisable. The best example of this is the McDonalds "M"
It is recognised world wide and even from a long distant represents availability of fast food.
This has not been created over night and is credit to the business success, however the simplicity and distinctiveness of the logo has made it very memorable.

At imagical we do not yet know which one of our clients will be as successful so their brand is recognised in a similar way, however we ensure the distinction and simplicity is apparent in all our designs to create that memorability.

Logo design colours matter

The colour of the logo sets the mood of your brand, it is how the customer will perceive you. Red suggests hot, lively, bright, warm. Blue can suggest calm, cool or technological. Green relates to environment, organic, natural.

imagical created a logo for Natural Herbal, a London based herbal food supplement provider.

Logo design must be SIMPLE & VERSATILE

If your logo is intricately complicated it becomes cryptic to your target. It is harder to recognise and creates complications when publishing marketing material. It should be versatile so you be used in colour as well as black and white, and where it can be adapted for product niches and versions, as well as subsidies of a parent brand.

The BBC uses a simple idea that varies over its network, the colours flow and a small change in the circle symbolises each station

These modern social networks show that the a very simple ident can create a powerful brand when backed up with an innovative idea. The Facebook "F" or the Twitter Bird are very simple. The simplicity means even in different colours or from a distant, the brand is easily recognised.

imagical created the CARE Youth logo, which has been used in various print material and clothing, its aligned with the parent brand. The simplicity is easily recognised.

Logo design must be TIMELESS

A logo must live long as the business and the brand. Here is an example of two great competitors, which one do you think is more stable and successful?

At imagical we try create longevity in our logos keeping traditional aspects as well as forward looking design.

A Logo is very important to your brand and identity. Create it strong and carefully.
imagcial based in North London can design the correct logo for you.

imagical: Logo Design in North London

email us today design@imagical.co.uk

feature image by Chris Sharp/FreeDigitalPhotos.net